BRANDPROOF is my brand mentoring offering designed to get you laser clear on YOUR ownable brand message and personality, look and feel and deliver it for yourself AND your ideal customer.
Working with me with one-on-one support and focus, BRANDPROOF is designed to define your business message and package up and price your products and services via easy to follow brand strategy bespoke to you.
Basically you get YOUR version of a brand:
You can be proud of and maybe A LOT in love with
That sums up YOU and YOUR business and brings it to life online AND offline
Gives YOU a proposition to grow into as well as guides your content and operations from today
Is wrapped up in a brand design, look and feel that represents YOUR style and personality and that feels fresh and aspirational
I’m flagging YOU down if any or all of these scenarios are a bit too familiar when it comes to how you feel about your brand and business...
Do you have a serious case of website shame because your brand is SOOOOO not you?
Perhaps your ‘elevator pitch’ is one that's fine if you’re taking the lift to the top floor of The Shard or Empire State Building and you don’t need to stop for breath!.. but quick, easy and simple, it ain’t!
You realise this is impacting not only your marketing and your ability to attract customers in a considered way, but also affecting basic decisions in your business like what you should write on your email signature and how you introduce yourself at a dinner party or networking event
Because your branding feels like it’s lacking, your day-to-day activity isn’t focused or consistent and this makes working in your business feel clunky and disconnected from the dreams and goals you want to achieve for yourself and your business this year
Or perhaps you have an idea, or are in the early development stages of getting your business off the ground, and yet you feel so clueless about how to describe what you offer in an interesting, compelling way that you’re in a state of ‘analysis paralysis’, over-thinking the same sorts of questions and it’s getting you nowhere fast!
Ultimately, you know you need to take the reigns and be strategic but your eyes are bleeding with the prospect of all the competing concepts and jargon in those academic marketing books and you’re totally overwhelmed by the two million branding blogs you’ve read to date
You might be a business owner sole trader, coach , blogger, or start up that needs a consistent & ownable brand message, proposition, strategy and/or identity
You have a business, idea, product or service you need to package and sell but can't seem to land on an articulation of what you do & it's affecting your profit potential & plans
You’re ready to take your brand and business seriously to achieve next level exposure & growth but need help getting your brand and message in order
You feel like you can’t back up what’s special about you or easily describe how and why people should choose YOU to work with over anyone else
You spend a lot of time worrying about whether you’re doing the right thing when it comes to communicating your brand because it’s a mish-mash or cobbled together?
You’re acquiring customers by luck alone and you’re feeling completely strategy-less, finding yourself just ‘putting something out there’ and hoping for the best
You already may have some semblance of a brand – “look at my sexy business card!” you’ve been heard to say - but now the champagne corks and buzz of your website launch have passed, you realise your brand and how it presents itself just doesn’t feel like home for you?
IF ANY OF THOSE FEELINGS AND SCENARIOS SOUND FAMILIAR TO YOU THEN IT’S TIME TO TAKE A LOAD OFF BECAUSE I’M HERE TO SORT YOU AND YOUR BRAND MESSAGE OUT IN A WAY THAT WON’T MAKE YOU FEEL SILLY, OVERWHELMED OR LIKE YOU’RE ‘WINGING IT’.
Choosing to work one-on-one with me via BRANDPROOF you’ll gain access to me as your brand strategy mentor, on your wavelength, that can:
help you create a brand and message that’s representative of you, your personality and style of doing business
show you how to arrive at and articulate a brand that fits you authentically and isn’t a hodge-podge of what other people or businesses in your industry are doing and saying
help you identify your ideal customer and connect you with them
devise and break down your brand message and strategy into plain, actionable language and not just big, loose ideas that just ‘sit in the ether’
Use industry best practice to arrive at your personal brand that is appealing. differentiating and motivating with a clear benefit
I’ll give you everything I’ve learned as a business owner building my own brands, as well as using all of my relevant experience delivering brand strategy for the names that now have International cult followings and raving celebrity fans Can you say Illamasqua?
So, what do you get when you select BRANDPROOF?
I will guide you through every single step of your branding process with a double hands on approach so that you:
Makes you and what you do a magnet for the right kind of media opportunities to elevate your brand and profile.
Understand where YOUR brand comes from based on:
What you KNOW not what you THINK
The market view not just your personal one
Informed by objectivity not just subjectivity
Are able to articulate what you do in a nutshell
Sort out your website and general web presence strategy such that it not only looks beautiful but is consistent and working hard for you
Package your product or service so it’s easy to sell and buy what you offer – that’s entry point right through to your big ticket VIP offering if it’s relevant to your brand (...But I’ll help you decide the best route for you)
Know how to brief your experts in design and digital to bring your brand message to life visually and arrive you at the exact brand and website you want and need
Are given and shown step-by-step instructions on how to make your own marketing graphics (like I do) so they look as hot as!
Write your brand sales copy that converts specific to what you do to attract your ideal customer
Devise your blogging and content strategy to deliver your message with confidence in a compelling way
Are shown how to apply your message and brand to every business touch point – your business card and sales materials to your networking elevator pitch so it is all professionally tied together
Are really clear on the customers you ideally want to work with and how to attract them
Arrive at your brand and business systems - how you work with people and logistically organise those relationships
“Be seen, heard and noticed”:- Specific strategic help to increase awareness and exposure of your brand in the media and your community to build a profile and reputation
Arrive at your own unique brand proposition that is appealing, differentiating and motivating to your customer and ownable and authentic to you. (Not a mish-mash of other people in the industry and/or what you ‘think’ you stand for and do!)
I’LL TEACH YOU THE BIG BRAND PRINCIPLES AND SHOW YOU HOW TO APPLY THESE TO YOUR OWN BUSINESS IN PLAIN LANGUAGE AND VIA AN INVIGORATING AND ENJOYABLE PROCESS.
Sounds good? Whether you need all of the above to overhaul your personal message or a couple of the bullet points scream out at you, let's talk to explore how I can support you.