Here you can get a feel for experiences and results possible from working with me...


It has been an honour to work with Persia as her brand mentor and I am so grateful for this summary of her experience.

"Working with Lucy was one of the best decisions I've made both in my business and personally. An example of someone who truly walks her talk, I see her not only as a business and branding mentor and expert but a personal mentor and friend too. Her expertise in branding is second to none and I always left our sessions inspired, taking away exciting new action points and strategies. Through her in-depth research and knowledge, Lucy truly made my brand come to life in every way possible. Not only this though, Lucy was there when I experienced moments of entrepreneurial wobbles (!) and offered me unwavering support, always there to reassure me and offer me deeply intuitive guidance. 

In short, Lucy has it all! She is the real deal, the full package. I am just delighted with my brand and website! Best of all she is so much FUN to work with! Our sessions were the highlight of my weeks and she really is such a bright light in my life who I am eternally grateful for. Thank you so much Lucy!"  

- Laura Yates

It has been my pleasure to work with Natalie - now full time self employed woohoo!

“I knew I could provide valuable services, but I really struggled with how to present myself as a ‘business’ so that the quality of the brand matched the quality of the work.  Having been really impressed with Lucy’s approach to building a brand and putting yourself out into the world, I decided that I needed that kind of support ...  Working with Lucy has been phenomenal – not only is she commercially savvy, experienced in all types of business strategies and visions, but she focuses just as much on getting you comfortable with selling your business... 

All the marketing excellence in the world will not help you if you don’t feel confident as you talk to potential customers, but Lucy’s approach helped me connect to my vision and my business in a way that I never expected.  I had always hated networking, always hated the ‘elevator pitch’ approach as I felt it was too artificial and disingenuous.  By talking through what I wanted to achieve with my business, Lucy helped me to clarify my business to such a degree that I felt completely comfortable providing a 30 second or a 30 minute pitch about what I do!  I can’t tell you how liberating this was for me.  For all of the confidence I had in my abilities, I didn’t have confidence in my ability to market myself effectively. 

Lucy’s approach was perfect – she holds the confidence that you can do it for you, safe until the time when you can really own it.  With Lucy there is no hard sell, no ‘killer questions’ that get you more nervous than when you started!  Her approach is whatever you need it to be and it changes throughout the time of working with her – she can be supportive and encouraging when you are having a wobble, and totally kick your butt if that’s what you need! My business needs Lucy’s unique contribution and I hope to have her by my side for much much longer – she is the secret weapon to making a success of your business.”

- Lee Lam

"Lucy came in to coach me at a time of real upheaval and change in my life. My job was ropey, my dress sense was ropey and I spent half my day on LinkedIn wondering why I didn't have a big watch an Audi and a six figure salary. I still don't have these things and don't want to either.

From the first point of contact I found Lucy to be wise, compassionate and open about herself, personally I really admire these qualities in a person.

She set me clear goals which I used in as a many areas as possible. The results came sometimes quickly sometimes slowly but I persevered and Lucy was always there. The Skype communication was I felt a very good way to communicate and coach as we all spend half our lives glued to our MacBooks (well I do). There was a real shift in my own awareness that I believe has changed a lot of my world view and also my feelings which in turn has changed what I attract towards me. Lastly when I posted a picture of my pregnant partner on Instagram Lucy was the first to comment, a lovely touch. I would recommend working with Lucy Sheridan if you are living in a self made social media hell or just want to move forward into the light."

Oliver Hunter

"I felt quite lost before I started with Lucy - I had a vague idea of what I wanted to do but couldn’t quite envision the bigger picture for my business. After working with Lucy, I felt enormously empowered and confident to launch my marketing agency.

I had initial hesitations about the financial investment, as I’m sure most new business owners do, but I was blown away by the return on investment from Lucy. She went above and beyond to make sure my business launched successfully and that I was happy with our work together and I’m still seeing returns months later.

There are many wonderful things about Lucy - she is a true expert and her genuinely warm and friendly nature makes it a total pleasure to work with her. Having her on my side and rooting for me was invaluable - she was as excited as I was about Samsara Communications and really helped me identify my strengths and how to play to them, get clear on what I was brining to the industry as well as expand my thinking around what I could achieve.

I wouldn’t hesitate to recommend Lucy to anyone looking for support in achieving their business dreams at whatever stage they are at."

Helen Morris, Samsara Communications

"I could be here all day if I noted all the results I feel I have achieved in the past 6 months of working with Lucy, but here are some of the main ones - better relationship with my partner and confidence and insight into area’s I didn’t have previous experience... Lucy always cheers me up, getting me back to a positive and focused mindset - I have benefited not only on a professional level but on a spiritual level from working with Lucy." Kirstie Gibbs, UK

"I am calmer, I feel more positive, more self assured and I find meaning in so much more of life. These things are the foundation I needed to have the confidence to move forward in other areas of my life. Plus I discovered I'm an empath! I would recommend you to all because of your genuine desire help other people." Bec Stanford, UK

"I loved working with Lucy and the attitude she has definitely brought out the best in me. It's enabled me to move on from a job that I wasn't happy in, into a job that's so far been the best job I've had. I'm so much happier after meeting Lucy and using her as a coach, it's great having a cheerleader...From working with Lucy I've also benefitted from an attitude change, believing in myself more and using this positivity to drive my life forward." Sam Berry, UK

"Life coaching is an investment in your happiness. There is nothing to fear and everything to gain. Be prepared to be honest with yourself and Lucy, put in the effort with the research and homework and you cannot fail to get wonderful results... I was feeling quite deflated and flat trying to figure out where I wanted to live and what I wanted to do. Our sessions helped me focus on all areas of my life good and not so good and allowed me get a clear plan in place." Hanna Trundley, UK

"What Lucy does is so original, I knew I wanted this... Prepare yourself to embrace a new you. I love Lucy’s big smiles and endless flow of empathy, wisdom and positivity. I love how I feel when I am in her presence: empowered and lifted up." Charlotte Wang, UK  

"Working with Lucy was a life changing experience for me. Not only did she allow me to believe in myself as an individual but also encouraged me with my business and creative ideas.  When I spoke to Lucy there was something different about her - her USP was she was genuine, caring and didn’t offer you unrealistic expectations we were very much on the same page.... if you want someone who will be a motivated, patient, fun and an enthusiastic mentor and coach. Lucy is definitely your gal. Not only does she know her stuff she is living her career on her terms and you can too." Soma Ghosh, UK

"Don’t expect a rhetorical questioning coach! Lucy is warm and open but equally clear in her views, you get a straight answer if you ask a question, there is no beating around the bush, which great, especially when you are busy and want to get cracking. It has been an absolute joy working with Lucy, I feel very blessed to have her side by side with me on my business adventure and along the way I am making a great friend." Kirstie Gibbs, UK

"Lucy is very warm, friendly and charming. She makes you feel like you can tell her anything, and she has a knack for subtly guiding your thoughts in the right direction until there is an 'ah ha!' moment of discovery, which Lucy had known you would find all along. Lucy is a like a cool, young sage." Rachel F, UK

"I had hesitations about life coaching in general. I had heard some lovely things about Luce but I wasn't sure what I would easily share that could possibly help. I didn't know what I could get out of it and was nervous to start 'digging around'... 

As the sessions went on, I noticed her amazing positivity and honesty. It was a breath of fresh air. I felt I could completely trust her and trust that she was helping to point me in the right direction. There were no wrong answers with Lucy. She always wanted to work with whatever it was you had thought up or said. I never felt like time was an issue or that she was counting the seconds down to the end of our session. I was given time to think and to speak.

Her work ethic is phenomenal. She always did her "homework", as I tried to do mine, sent me useful links, messages etc. She never just left me, this really helped. I could email her anytime." Jess M, UK