"Put it this way, Lucy... I wouldn't want my the women in my team watching this training. Whole departments of ours would empty"
- Global Agency, Head of HR.
As an ex Ad agency girl myself with nearly 10 years spent in the comms field, in particular brand strategy, I knew hearing the comment above meant I was onto something with my specialist coaching offering: The Agency Girls' Freedom Technique.
Exit the chaos. Be yourself. Do a great job on work you love. And get paid for it? The Agency Girl's Freedom Technique will support you to do just that.
From arriving at your own vision, plan for success and timeline to keep you on track, coaching you through extracting yourself from the Agency, handing in your notice and working with your first clients or in your new job, all the while championing you, building your confidence and teaching you a 'no matter what' mindset of positivity to help you believe in yourself and see it through.
I'll teach you EXACTLY what I did, when, how and why, that took me from a bored, burnt out and anxious employee to confident, successful entrepreneur who, in the last year, has landed a book deal and is working with clients that I actually LOVE to see in my inbox every day.
I am more calm, relaxed and hungry for life than ever before and it's all because of my tried and tested freedom technique.
technique / tɛkˈniːk / a skilful or efficient way of doing or achieving something.
Are you currently working in the advertising, digital, creative, media or communications sector?
Perhaps you're working up the ranks or have found yourself near the top of the your creative organisation.
From the outside looking in you look like you have it all going on when it comes to your lifestyle:
You're working in a cool and contemporary office space in Old Street, on Broadway or another coveted city centre location.
Evenings, when you're not in the office or working on your laptop at home again, are spent at the likes of Soho House knocking back good wine.
You're living in a great place that has the best in scandi inspired furniture and a wardrobe full of the best Dover Street Market and FarFetch has to offer - some things still with tags on. But you wish you could spend more time in that inner sanctum or have time to go out wearing your gorgeous garb.
And Monday to Friday...
Work is overspilling into your personal time way more than it should
The holidays you have booked are amazing but you're travelling to zone out, escape and try and trick your way out of burnout rather than have a big gulp of culture.
Most days you're aware that someone is crying in the office toilets or on the verge of it. This includes you.
You've noticed you're being spoken over in meetings and struggling to articulate yourself and be heard, second guessing your opinion, which is chipping away at your once rock solid confidence.
Sexist comments that used to be laughed off as a jokey banter are irking you and the 'lads club' at the top makes you doubt your promotion opportunities or ability to make an impact in the status quo.
You feel you can't show weakness or ask for support because the culture just doesn't deliver on that. Ever.
Your feedback at your last appraisal made you feel at best perplexed and at worst pissed off. The comments coming over that table were you are 'Too much of this'... 'Not enough of that'... 'Needed to tone down with the...' 'Could you just be more'... All despite the hours and commitment you're putting in, the client relationships you're building, not to mention the fees you're billing,
You used to be in love with everything about the creative sector. The hyperactive buzz caused by living off caffeine. The adrenalin buzz of meeting another tight deadline. There was a time when staying to write a pitch deck at midnight or actioning last minute amends wasn't a big deal. The awards evenings and free bars at agency do's were the highlight of your diary. The odd difference in opinion used to fire you up. Seeing your work on TV, online or in Contagious was a massive buzz which had you reaching for your phone to IG and Facebook post.
But recently something has changed.
Perhaps it was seeing that person who doesn't have a clue get promoted.
Or you've found yourself indulging in everything the party scene has to offer and are putting your emotional health in danger and personal life to escape the stress of your day job.
And as if that wasn't enough, the politics in the office has become another job to do, on top of the job you're trying to do.
INCREASINGLY, MORE AND MORE WOMEN ON THE AGENCY SCENE ARE QUESTIONING IF THEY'RE IN THE RIGHT PLACE, AT THE RIGHT JOB BECAUSE THEY REALISE IT'S NOT US, IT'S THEM.
20TH CENTURY PROCESSES AND HIERARCHIES DOMINATE, LACKING DYNAMISM AND REINFORCING STIFF, ARCHAIC WAYS OF WORKING SUCK THE JOY OUT OF THE CREATIVE PROCESS.
CONFRONTATION AND EGO FUELED RANTS ARE POLITELY LABELLED 'CONSTRUCTIVE DEBATE'
YOU'RE EXPECTED TO PUT FORWARD AN OPINION - AS LONG AS THAT DOESN'T CONTRADICT THE MOST SENIOR PERSON IN THE ROOM.
DEADLINES DON'T MOVE BECAUSE YOUR PERSONAL LIFE IS EXPECTED TO DISSOLVE TO ACCOMMODATE THEM
BECAUSE THIS IS AGENCY LAND, AND IT'S JUST THE WAY THINGS ARE, RIGHT?
I'm speaking from the other side and I can assure you the reality is VERY different - but your boss probably doesn't want you to know that and your fear is tricking you into the fact that you're stuck with your lot.
Fear speaks first and speaks loudest. But data tells a different story.
The economy is changing. Freelancers and capable, creative guns for hire are in demand. Women that are good at what they do are proving their skills are transferable and it's possible to make bank in the process of building your own, self employed business or by switching industries.
If you're as good as they say you are and your CV reinforces, why not turn that on for yourself and take home ALL OF the benefit. Set you own working hours, handpick you agency clients, charge a day rate that represents your worth and take control of your life.
The boys do it all the time and it's time we girls caught up.
Exit the chaos. Be yourself. Do a great job on work you love. And get paid for it.
It is all geared up to help Agency girls:
Fall back in love with creativity - reconnect to the core of what you made you love the work you do and go freelance
Or Back yourself to set up on your own doing something different or switching industries
Need even more proof? Check out these splendid examples http://www.stylist.co.uk/life/meet-the-women-who-opted-out-of-nine-to-five-rat-race-careers-jobs-travel-work-life-balance