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Brand mentoring


For a truly incomparable business.

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Brand mentoring


For a truly incomparable business.

"It’s Sheridan’s focus and ability to niche-down that’s made her in-demand and attracted the kind of clientele base every coach dreams of." - FORBES

 

My brand mentoring clients, with my support, crack the code of message own-ability, positioning and visibility.

In plain language: I help my clients curate and present a truly special and own-able message that nobody else can come close to, then attract exactly the right paying clients, whilst harnessing the most influential channels to reach more of them. It’s a special alchemy I have developed and it works better than any I have seen.

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Comparison in your business can be a damaging distraction that, at best, causes the odd bout of self-doubt and at worst can derail your dream, growth and sales altogether. 

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Comparison in your business can be a damaging distraction that, at best, causes the odd bout of self-doubt and at worst can derail your dream, growth and sales altogether. 

...WAKING UP TO AN INVITATION to ANOTHER COVETED SPEAKING GIG... AN INBOX BUZZING WITH CLIENT UPDATES, SIGNED CONTRACTS AND NEW ENQUIRIES... LUNCH HANGING OUT WITH POWERFUL PALS THAT CONSIDER YOU AN EQUAL AND KEEP YOU AT THE TOP OF YOUR GAME... A DIARY THAT PERMITS YOU ULTIMATE GRACE AND EASE... YOUR DREAM MEDIA OPPORTUNITIES SEEKING YOU OUT...

OH, AND THEN THERE IS THE HAPPY, CHILLED, CONFIDENT HUMAN YOU GET TO SMILE AT IN THE MIRROR EVERYDAY...

WHAT'S YOUR DREAM DAY IN THE LIFE OF YOUR BUSINESS?...


without self-focus and a powerful plan to move you forward, you get stuck. and in the modern age, when you get stuck that means you get scrolling and distracted by others.

When comparison starts to take hold in your BUSINESS you might…

  • Spend waaayy too much time on other people’s websites looking at what they are doing, saying and promoting (...convincing yourself it is ‘research’)

  • Feel pangs of jealousy when you scroll social media seeing what other people are posting about their business

  • Be at your wits’ end because you don’t know how to stand out, be seen or heard in your market

  • Struggle to be happy for your peers as they create wealth and awareness for themselves as you feel you are falling behind and inferior

  • Be convinced life would be easier if you looked like 'they' did, spoke like 'they' did and were generally more like someone else other than you

  • Go round in circles with worry and doubt about what other people will think if you actually DO achieve the success you strive for

If these feelings or scenarios are only too familiar to you then I am speaking directly to you.

My brand mentoring combines coaching best practice, my ten years working in brand strategy with a soulful, aligned approach to empower you and your business to thrive no matter your offering.

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My clients call me ‘Mother Wolf’. I will teach you the big brand principles and show you how to apply these to your own business in plain language and via an invigorating and enjoyable process.

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My clients call me ‘Mother Wolf’. I will teach you the big brand principles and show you how to apply these to your own business in plain language and via an invigorating and enjoyable process.

This is a done with you process where my intention is to do myself out of a job, teaching you everything I know, EMPOWERING and guiding you to implement exactly what serves you, your vision, your goals and your life.

I will:

  • Help you create a brand and message that’s representative of you, your personality and style of doing business

  • Show you how to arrive at and articulate a brand that fits you authentically and isn’t a hodge-podge of what other people or businesses in your industry are doing and saying

  • Help you identify and connect with your ideal paying customer and attract them

  • Devise and break down your brand message and strategy into plain, actionable language and not just big, loose ideas that just ‘sit in the ether’

  • Collapse the timescale of what you think it takes to be a thriving business

  • Use industry best practice to arrive at your personal brand that is appealing. differentiating and motivating with a clear benefit

  • Identify and dissolve your money and success blocks that have hindered you until now so that you can price yourself with confidence

  • Work with you to create a cult, irresistible brand so that you can join the ranks of my sought after clients regarded as change makers and the ‘ones to watch’ in their respective industries

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WHY WORK WITH ME?


WHY WORK WITH ME?


  • I know my shit and I walk my talk. I have dreamed it and I now real life it.I take the work seriously but I also make time for a belly laugh and celebration dinners too - who said it can't be fun?

  • I treat each client as an individual, making no assumptions. You will never hear me reducing your success to monthly cash figures. How much you earn is simply the tip of the iceberg to the successes I want you to achieve.

  • I am consciously commercial. I went from an economics degree, to cutting my teeth in the advertising industry to starting my own entrepreneurial journey via an emotional breakdown that woke me up to what really matters. I believe you can serve the world, be a good person and live an over-the-top-happy life too.

  • I am focused on sustainable, scaleable growth for you and your business. It’s one thing getting it but another thing keeping it and that’s where my specialism is unrivalled.

  • I am a master manifestor and I can teach you my own practices and techniques to consistently attract the BIG rewards in life and business through curating your own soulful approach to conscious creation.

  • I don’t just pass on knowledge I teach dream activation. I’m led by you. Want your products to be sold in Selfridges? No problem. Want to secure the high fee clients? Look no further. Book deal? Done deal with me. Want to never again worry about income or growth? It’s time we talked.

  • This is alchemy. I draw from a broad and deep pool of training and experience from being a light grids practitioner, published author right through to being at home attracting and securing investment

  • I am the reason my clients don’t appoint PR companies. I am sought out regularly by the creme de la creme of media. I teach storytelling, pitching and visibility as a key offering of my work so you can be your own publicist.

  • The more 'out there' the better. My clients become sought out and iconic within weeks because just like them, their businesses are unique. From the Modern Money Witch to post Brexit competition lawyers, I can set you up for success in your chosen field.

  • I am allergic to homogeny. I believe every person is different. So every business can and should be too.
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mentor. ally. champion. impartial strategic expert.


mentor. ally. champion. impartial strategic expert.


So what can you expect from us working together?

This will depend on your dreams and vision for your life and business as these form the basis of our work and how I will support you.

That said, results you can expect will include but are not limited to...

  • Commercial confidence and unwavering belief in your own vision and journey

  • Being aligned and ready mind, body and soul to get the serious results you have been dreaming of
  • Your own unique brand proposition, irresistible to your customer and own-able and authentic to you. (Not a mish-mash of other people in the industry and/or what you ‘think’ you stand for and do)
  • Content and copy that attracts and converts your ideal customer across every imaginable touch point
  • Visibility. Be seen, heard and noticed above all of the noise of your industry. Awareness and exposure of your brand in the media and your community to build a profile and reputation
  • Articulate, irresistible program creation and client experience

So, I ask you again: what's your dream day in the life of your business?


This is a personal, specialised experience so there is no 'off the peg' cost.

Following our conversation, I will create a bespoke proposal based on you and your business vision including phases of work, timings and investment, for you to review. Typically clients love to choose a 6 months mentoring experience.